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Another part of the successful reentry into the popular mindset was the company's revival of the IBM brand.
The company's marketing during the economic downturn was chaotic, presenting many different, sometimes discordant voices in the marketplace. This brand chaos was attributable in part to the company having 70 different advertising agencies in its employ. In , IBM eliminated this chaos by consolidating its advertising in one agency.
The result was a coherent, consistent message to the marketplace. As IBM recovered its financial footing and its industry leadership position, the company remained aggressive in preaching to the industry that it was not the Old IBM, that it had learned from its near death experiences, and that it had been fundamentally changed by them. It sought to redefine the Internet age in ways that played to traditional IBM strengths, couching the discussion in business-centric manners with initiatives like ecommerce and On Demand.
Change was manifested in IBM in other ways as well. The company revamped its varied philanthropic practices to bring a sharp focus on improving K education. It ended its year technology partnership with the International Olympic Committee after a successful engagement at the Olympic Games in Sydney, Australia.
On the human resources front, IBM's adoption and integration of diversity principles and practices was cutting edge. It added sexual orientation to its non-discrimination practices in , in created executive diversity task forces, and in offered domestic partner benefits to its employees. The company is routinely listed as among the best places for employees, employees of color, and women to work. Fran Allen — an early software pioneer and another IBM hero for her innovative work in compilers over the decades — was inducted in IBM dominated the electronic data processing market for most of the 20 th century, initially controlling over 70 percent of the punch card and tabulating machine market and then achieving a similar share in the computer market.
IBM lost only one of these matters, but did settle others in ways that profoundly shaped the industry as summarized below. By the end of the 20 th century IBM was no longer so dominant in the computer industry.
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Some observers suggest management's attention to the many antitrust lawsuits of the s was at least in part responsible for its decline. In U. On January 21, the U. Government filed a lawsuit which resulted in a consent decree entered as a final judgment on January 25, While the decree did little to limit IBM's future dominance of the then nascent computer industry, it did enable enable competition in segments such as leasing, services, maintenance and equipment attachable to IBM systems and reduced barriers to entry through mandatory reasonable patent cross-licensing.
The decree's terms remained in effect until ; they were phased out over the next five years.
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In the end IBM settled a few of these matters but mainly won. There was some sentiment that the charges were true. On January 17, the United States of America filed a complaint in the United States District Court for the Southern District of New York, alleging that IBM violated the Section 2 of the Sherman Act by monopolizing or attempting to monopolize the general purpose electronic digital computer system market, specifically computers designed primarily for business. In June IBM unbundled its software and services in what many observers believed was in anticipation of and a direct result of the US Antitrust lawsuit.
Overnight a competitive software market was created. Among the major violations asserted  were:. It was in some ways one of the great single firm monopoly cases of all times. IBM produced 30 million pages of materials during discovery; it submitted its executives to a series of pretrial depositions. Trial began six years after the complaint was filed and then it battled in court for another six years.
The trial transcript contains over , pages with thousands of documents placed in the record. The U. Some notable lawsuits include:.
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Telex, a peripherals equipment manufacturer filed suit on January 21, , charging that IBM had monopolized and had attempted to monopolize the worldwide manufacture, distribution, sales and leasing of electronic data processing equipment including the relevant submarket of plug compatible peripheral devices.
Separately Telex was found guilty of misappropriated IBM trade secrets. The European Economic Communities Commission on Monopolies initiated proceedings against IBM under article 86 of the Treaty of Rome for exploiting its domination of the continent's computer business and abusing its dominant market position by engaging in business practices designed to protect its position against plug compatible manufacturers.
The case was settled in with IBM agreeing to change its business practices with regard to disclosure of device interface information. The story of IBM's hardware is intertwined with the story of the computer industry — from vacuum tubes, to transistors, to integrated circuits, to microprocessors and beyond. The following systems and series represent key steps:.
IBM operating systems have paralleled hardware development. On early systems, operating systems represented a relatively modest level of investment, and were essentially viewed as an adjunct to the hardware. Early IBM computer systems, like those from many other vendors, were programmed using assembly language.
Computer science efforts through the s and early s led to the development of many new high-level languages HLL for programming. IBM played a complicated role in this process. Hardware vendors were naturally concerned about the implications of portable languages that would allow customers to pick and choose among vendors without compatibility problems.
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IBM, in particular, helped create barriers that tended to lock customers into a single platform. The importance of IBM's large computer business placed strange pressures on all of IBM's attempts to develop other lines of business.
All IBM projects faced the risk of being seen as competing against company priorities. So despite having some excellent technology, IBM often placed itself in a compromised position. Despite long having a dominant position in such industries as electric, gas, and water utilities, IBM stumbled badly in the s trying to build workstation-based solutions to replace its old mainframe-based products. Customers were forced to move on to new technologies from other vendors; many felt betrayed by IBM.
IBM embraced open source technologies in the s. Because of developments in the antitrust cases against IBM brought by the US government and European Union, IBM sales representatives were now able to work openly with application software houses as partners. For a period in the early s, a 'rule of three' operated, which obliged IBM sales representatives, if they were to propose a third-party application to a customer, to also list at least two other third-party vendors in the IBM proposal.
This caused some amusement to the customer, who would typically have engaged in intense negotiations with one of the third parties and probably not have heard of the other two vendors. IBM has largely been known for its overtaking UNIVAC 's early s public fame, then leading in the computer industry for much of the latter part of the century.
However it has also had roles, some significant, in other industries, including:. Federal Government for a wide range of projects ranging from the Department of Defense to the National Security Agency. These projects spanned mundane administrative processing to top secret supercomputing. Founded in , FSD was sold to Loral in IBM had subsidiaries and operations in 70 countries in its early years. IBM's early dominance of the computer industry was in part due to its strong professional services activities.
IBM's advantage in building software for its own computers eventually was seen as monopolistic, leading to antitrust proceedings. As a result, a complex, artificial "arms-length" relationship was created separating IBM's computer business from its service organizations.
This situation persisted for decades. From Wikipedia, the free encyclopedia. This article uses HTML markup. For help finding or replacing the problematic tags, see instructions. February The specific tags found on this page there may be others include: dl, dt, dd. Main article: Computing-Tabulating-Recording Company. Main article: History of IBM mainframe operating systems. Main article: IBM Research. Main article: International subsidiaries of IBM.
Retrieved September 26, January 10, Retrieved August 13, United States Investor.
The Life of Thomas J. Watson , Little, Brown; p. Retrieved September 27, Stein and Day. Putnam's Sons. Columbia University Press. Washington, D. The condition of the work of the Census Division and the condition of the final reports show clearly that the work of the Eleventh Census will be completed at least two years earlier than was the work of the Tenth Census. Retrieved April 24, MIT Press. January 23, Archived from the original on May 14, Retrieved May 18, Retrieved May 29, IBM's Early Computers.
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Morimura Brothers, Inc. Archived from the original on February 4, Retrieved February 1, December 2, The Maverick and His Machine. IBM Archives. A Computer Perspective. Cambridge, Mass: Harvard University Press. March 1, Archived from the original on February 20, United States, U.